1. Introduction
At Atlas Mountains Morocco, we respect your privacy and are committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect information when you visit our website, contact us, request a travel quotation or book one of our trekking and transportation services.
We process personal information responsibly and only for legitimate purposes connected with providing and improving our services. We design our data management procedures with reference to applicable Moroccan legislation, notably Moroccan Law No. 09-08 relating to the protection of individuals with regard to the processing of personal data, relevant guidelines issued by the National Commission for the Control of the Protection of Personal Data (CNDP), and European General Data Protection Regulation (GDPR) principles where applicable to our European visitors.
Please read this policy carefully to understand your rights and how we handle your information.
2. Personal Information We Collect
What Personal Information Do We Collect?
When you contact us, request a quotation, complete a booking form or register on our website, we may collect the following information, where relevant:
- Full name: To identify primary travellers and address official correspondence.
- Email address: To send quotations, booking confirmations, logistics updates, and customer support replies.
- Telephone number and WhatsApp contact details: To coordinate meeting points, airport pickups, and mountain transfer timing in real time.
- Nationality: Required by Moroccan tourism authorities and local High Atlas trail check-posts for mountain park safety manifests.
- Travel dates and itinerary preferences: Preferred expedition start and finish dates, mountain routes, or private transit itineraries.
- Number of travellers and relevant booking details: Group size, rooming requirements, dietary needs, or gear rental sizing.
- Information voluntarily provided: Special requests, flight arrival numbers for airport meet-and-greet, or messages submitted through our contact forms.
- Payment status and transaction references: Booking reference numbers, payment receipt identifiers, and deposit amounts.
3. How We Use Your Information
How Do We Use Your Personal Information?
We use your information only for legitimate business purposes connected with your travel arrangements, including:
- Responding promptly to enquiries, custom trekking requests, and price quotations.
- Preparing, managing, and executing trekking, summit climbing, and private transportation bookings.
- Sending booking confirmation notices, trip itineraries, and official invoices.
- Coordinating logistical arrangements with our licensed local mountain guides, muleteers, private drivers, and partner gîtes or mountain refuges.
- Processing payment confirmations and deposit receipts through authorised payment providers.
- Communicating essential pre-departure information, weather alerts, and safety briefings before and during your trek.
- Improving our website performance, tour content, and international customer experience.
- Sending promotional travel communications or seasonal offers only where legally permitted and with the required voluntary consent.
Note: You may opt out of receiving promotional communications at any time without affecting your active reservations or administrative notices.
5. Sharing Information with Third Parties
Third-Party Disclosure
We do not sell, trade, or rent your personal information to marketing brokers or commercial third parties.
We may share relevant, necessary information with trusted operational partners only when required to deliver the specific services you have booked with us:
- Local Mountain Guides & Muleteers: Sharing passenger names, group numbers, and necessary dietary or safety details to guide and support your expedition safely.
- Transport Providers & Chauffeurs: Providing flight numbers, passenger names, and hotel pickup locations to ensure punctual private transfers.
- Accommodation Partners: Informing High Atlas stone gîtes, private riads, and Toubkal mountain refuges of rooming allocations and check-in dates.
- Payment Providers: Working with accredited merchant gateways (such as WeTravel) to securely verify payment completion.
- Hosting & Technical Infrastructure: Trusted server providers and database maintainers bound by confidentiality obligations.
- Legal & Administrative Authorities: Where strictly required by Moroccan law, park regulations, or emergency mountain rescue coordination.
All third-party service providers are expected to handle personal data securely and process it solely for the specific operational purposes authorized by Atlas Mountains Morocco.
6. Third-Party Links
External Websites
Our website may contain links to external platforms, including independent travel portals, weather reporting tools, payment services, or social media networks.
This Privacy Policy applies solely to information collected by the Atlas Mountains Morocco website. When you click an external link, you leave our platform, and the independent privacy policies and terms of those third-party websites govern your interactions. We encourage you to review their respective privacy notices before submitting any personal information.
7. Google Analytics and Advertising
Analytics and Remarketing
If implemented on our website, Google Analytics may be used to help us understand aggregate visitor behaviour, popular trekking routes, and ways to improve our online experience.
Certain advertising technologies may also allow third-party providers to display relevant announcements based on previous visits to travel pages. Where required by applicable privacy laws, we will request consent before activating non-essential analytics or promotional tracking technologies.
You can learn more about how Google handles information in advertising by reviewing Google's advertising privacy overview:
https://policies.google.com/technologies/ads
8. Data Security and Retention
How We Protect Your Information
We take reasonable and appropriate technical and organisational measures to protect personal information against accidental loss, unauthorised access, misuse, alteration, or unlawful disclosure.
These measures include encrypted communication protocols (HTTPS / SSL), restricted staff access controls, firewalls, and secure administrative password standards. While no internet transmission can be guaranteed 100% impenetrable, we continually evaluate and enhance our security safeguards.
How Long Do We Keep Your Information?
We retain personal information only for as long as necessary to fulfil the purposes for which it was collected, including managing bookings, providing customer support, resolving disputes, and complying with statutory Moroccan accounting, taxation, and tourism reporting obligations.
When personal information is no longer needed for operational or statutory requirements, it is securely deleted, destroyed, or anonymised.
9. Your Privacy Rights
Your Rights Regarding Personal Information
Subject to applicable legal frameworks (including Moroccan Law No. 09-08 and GDPR where applicable), you may have the following rights regarding the personal information we hold about you:
- Right of Access: Request confirmation of whether we process your data and receive a copy of your personal records.
- Right of Rectification: Request correction of inaccurate, incomplete, or out-of-date information.
- Right of Erasure: Request the deletion of your personal records, subject to legal and statutory record-keeping requirements.
- Right to Object: Object to processing your personal data for direct marketing or legitimate-interest activities.
- Right to Withdraw Consent: Withdraw any voluntary consent previously given (e.g. newsletter subscriptions) at any time.
- Right to Information: Understand the purposes, categories, and recipients of your personal data processing.
To exercise any of these rights, please write to our Data Protection Desk at [email protected]. We will respond promptly within the statutory timelines.
Commission Nationale de contrôle de la protection des Données à caractère Personnel (CNDP)
10. Email Communications and Unsubscribing
Managing Email Preferences
If you receive marketing or seasonal newsletter emails from us, you may unsubscribe at any time by clicking the "Unsubscribe" link included in the email footer, or by requesting removal via email to [email protected].
Please note that opting out of marketing emails will not prevent us from sending essential administrative messages regarding an active trekking reservation, mountain safety alert, pickup coordination, or payment confirmation.
11. Children's Privacy
Children's Personal Information
Our website and booking services are intended to be accessed by adults aged 18 and older, or by minors under the direct supervision of a parent or legal guardian.
When families book guided treks or village homestays with children, we collect only the minimal details necessary (such as age for equipment sizing, child seats, or refuge beds) provided voluntarily by the accompanying parent or guardian. We do not knowingly collect personal information directly from children without parental or guardian authorization.
12. Changes to This Privacy Policy
Updates to This Policy
We may occasionally update this Privacy Policy to reflect enhancements in our trekking services, changes in operational practices, or evolving legal and regulatory standards in Morocco and internationally.
When revisions occur, the updated policy will be posted on this page with the renewed "Last Updated" date at the top. We encourage visitors to review this page periodically to stay informed about how we safeguard personal data.
13. Contact Us
Questions About Your Privacy?
If you have questions about this Privacy Policy, wish to exercise your data protection rights, or would like further information about how your personal information is handled by Atlas Mountains Morocco, please contact our team:
Have Questions About Your Upcoming Expedition?
Our guiding team and travel desk are always available to discuss custom itineraries, mountain safety, equipment requirements, and private transport.